The Shift from Ford X to Vidēre Prime: Clarity Over Clutter
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Hello everyone,
Justin here.
Over the past few months, I’ve been quietly rebuilding and revamping what was once known as The Ford X Store. That chapter laid the foundation — but this new phase demanded more alignment, more clarity, and more purpose.
I’ve rebranded the entire movement to Vidēre Prime — which means “to see clearly.” Because I realized:
We don’t need more stuff.
We need a clearer vision.
This journey has been anything but linear.
It’s the story of running with vision… while still being cluttered inside.
And here’s the simple truth I had to confront:
You cannot carry purpose and chaos at the same time.
I tried. I failed. I realigned.
This rebrand was necessary — not just for the name or look — but for my soul, my leadership, and my assignment.
Ford X, the parent company, still exists.
Serve & Inspire and Now Faith Clothing are still part of the journey.
But now, they sit under one scroll-aligned direction.
So why share this with you?
Because growth doesn’t always look glamorous — sometimes it looks like pausing, healing, and getting honest about your mess before you can move forward in power.
Now, I move as a certified empowerment coach with a product line designed to support identity, purpose, and motion.
This isn’t just business.
This is legacy.
And I’m honored to have you be part of the journey.
Stay tuned — there’s more to come.
With clarity,
Justin